September 2, 2021 – Press Release: (View PDF)

Hispanic-American Heritage Month begins on September 15, so we are focusing this Make It Main Street accordingly. In addition to galleries, bookstores, wine-bars, eateries and businesses open later than usual, MIMS will feature a traditional pottery making demonstration in the bustling Makers’ Marketplace, multilingual readers taking the stage at Speakers’ Space, and live music in several locations, including a chamber trio, a mariachi-influenced trio and local singer-songwriters, and several short folkloric dance & music performances throughout the evening. Stroll the 300-700 blocks of Main Street in downtown Half Moon Bay and discover something new about the hidden talents and passions of the people in our community. Or, sign up for a 10 minute time-slot at Speakers’ Space in Mac Dutra Park and tell your story (or a story you love), read a poem or essay to an engaged and interested audience.

Oddfellows Hall | 526 Main Street  | September 2, 2021 | Screenings at 5:00pm and 6:30pm

We are honored to host the screen debut of Strength: Documenting the Asylum Seeker, a film by Oscar Guerra during September’s Make It Main Street. Dr Belinda Arriaga, founder of ALAS is a force behind the film along with local journalism entrepreneur Richard Klein (full disclosure, he chairs the board of directors of Coastside News Group, publishers of the Half Moon Bay Review) as is the Coastal Literary Arts Movement (CLAM).

Expect a lively Q&A after each screening! *Tickets are free but must be purchased to reserve a seat. Click here to reserve your seat now! And find out more at Make it Main Street’s official page.


July 1, 2021– Press Release: (View PDF)

Downtown Half Moon Bay | 1st Thursdays, 3-7 PM | Begins July 1, 2021

Beginning on Thursday, July 1st, and happening on the 1st Thursday of every month through November, Make It Main Street will present wonderful and surprising experiences on five blocks of Main Street, and throughout Downtown Half Moon Bay.

From 3-7PM, Coastside residents and visitors will stroll past musicians, artists, storytellers, and poets, or take in a locally made film as they make their way to one of our unique shops and eateries.

Join in this celebration of the Coastside creative community, and Make It Main Street on the First Thursday of every month from 3PM-7PM.

More info at their official page here.

February 26, 2020Press Release: (View PDF)

The Half Moon Bay Downtown Association Announces Inaugural Wine & Jazz Festival

HMB Downtown Association

The Half Moon Bay Downtown Association proudly announced today details of their inaugural Half Moon Bay Wine & Jazz Festival to debut on Memorial Weekend Saturday, May 23, 2020, from 12-5 pm along Main Street.

“We are thrilled to support the Half Moon Bay Downtown Association in bringing the inaugural Wine & Jazz Festival to the center of Half Moon Bay,” said Mayor Adam Eisen. On behalf of the Half Moon Bay Downtown Association, Elizabeth Benney, Board Member and General Manager of The Half Moon Bay Wine & Cheese Company added: “Our goal is to host a premier event featuring California coastal wineries paired with exceptional live jazz from nationally known and local artists.”

30 California coastal wineries will be pouring 1oz samples to attendees from 12-5 pm on Saturday, May 23rd. Participating wineries include Armitage Wines, Clos de la Tech, and Mindego Ridge. More participants will be announced in the following weeks on the event’s website

“Paula West, the beloved Bay Area jazz vocalist, JazzTimes called her “the finest jazz-cabaret singer around” is headlining at the festival. We are also excited to showcase Maikel Garcia, a Cuban native that combines jazz with his Latin roots and funk to create a unique fusion of rhythms on stage,” continues Benney.

The Half Moon Bay Wine & Jazz Festival is a 21-and-over-event. 1,000 early bird tickets will be available for $35 through March 31st. Starting April 1st tickets will increase to $40. A limited amount of tickets will be available for $45 at the door on the day of the event. Tickets and details are available online at

Paid attendees will receive a wristband and a commemorative wine glass that will allow wine tasting until the event closes at 5:00 pm. Attendees will also be able to buy their favorite bottles from the off-sale booth. There will great eats from local coastside restaurants & food purveyors available for purchase.

“The Half Moon Bay Wine & Jazz Festival is expected to be fun for everyone from wine novices to connoisseurs, jazz enthusiasts, and foodies”, ends Benney.

The Half Moon Bay Wine & Jazz Festival is presented by The Half Moon Bay Wine & Cheese Company. Other sponsors include
The Half Moon Bay Winery, Tokenz, Goldworks, and Rocket Farms.

Notes for the editor:

The Half Moon Bay Downtown Association’s mission is “to foster a lively and thriving downtown Half Moon Bay for the benefit of all the citizens, and visitors to the area.”

As a 501(c)(3), they exist to bring awareness to Main Street, Half Moon Bay, and to create a fun and lively downtown area—for visitors and locals alike. Funding comes from projects like their Downtown Map, events such as Trick or Treat on Main Street and Speakeasy on Main—a New Year’s Midnight Gala, grants and sponsorships.

For more information on the Half Moon Bay Downtown Association, go to:

For more information about the Half Moon Bay Wine & Jazz Festival, go to:



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